Full Venue secures €2M in Seed Round

Tiago Costa and Marcos Castro

Portuguese startup pioneers Artificial Intelligence (AI) integration for audience monetization and marketing strategy optimization 

Lisbon, January 9th — Full Venue, an AI company for the Sports and Events industry, secures €2 million in investment, allowing it to strengthen the team, develop and implement new solutions and boost internationalization. The Portuguese startup has clients in seven markets at a global level and its activity led to a 5,7 million euro revenue for their clients through their smart segments. 

The round was led by GED Ventures, with the participation of two Business Angels, José Pinto and Pedro Aguiar. Among the shareholders are also Tiago Monteiro (former F1 driver), Bernardo Novo (CEO SC Fitness), and Fernando Reani (MD Under Armour AUS&NZ). 

Full Venue excels in Sports & Events, with untapped potential for audience monetization. The simplicity of their product, designed to generate audiences for conversion purposes and seamlessly integrate with major marketing communication channels, positions them as a game changer. Full Venue predicts the likelihood of a potential customer making a purchase by collecting data from first-party data digital platforms and directly applying its AI proprietary algorithms. As a result, high performing buying groups and their characteristics are identified, allowing clients to target them across their marketing channels. 

Full Venue’s CEO, Tiago Costa Rocha, emphasized the company’s commitment to innovation and growth, saying, “Our successful Seed Round marks a significant milestone for Full Venue. We are thrilled to have the support of strategic investors and partners who share our vision for reshaping the Sports & Events technology landscape. With our unique approach, integrating AI for audience generation and a focus on simplicity, we are aiming to revolutionize how companies monetize their audiences.” 

Full Venue operates in seven geographical markets, including Portugal, Spain, the UK, Finland, Belgium, Romania, and Chile. The company was selected for prestigious programs like the EIT (European Institute of Technology) Digital Venture Program, Hype Sports Innovation, Startup Bootcamp Sports & Events Tech Australia, and the Spanish Lanzadera. The company is also part of the APEX Startup Portfolios. 

The Portuguese startup has already helped several football federations to increase their e-commerce sales. The Belgian FA (RBFA) has sold out several matches from Men’s, Women’s, and Youth National teams since the beginning of the partnership. The Romanian FA (FRF) is another case study of success, with Full Venue helping the Federation to increase their online sales by 36% and simultaneously reducing the ads cost per acquisition by 29%. 

In the event landscape, focus on the achievement with the Primavera Sound Festival partnership where Full Venue Smart Segmentation converted 2x more than generic segmentation, considering sales obtained through paid media advertising. 

Full Venue is expanding its footprint within UEFA FA’s, music festivals, Live shows, football leagues, and clubs. In the upcoming months, the company plans to close new partnership with Football Associations, increase its presence in music festivals worldwide, and finalize global deals with professional sports leagues and clubs, as well as forge partnerships in retail, hospitality and health. 



Full Venue is a pioneering Sports & Events technology company that leverages AI to transform the way companies monetize their audiences. With a focus on simplicity and seamless integration with major marketing channels, Full Venue is poised to revolutionize audience generation for conversion purposes. 

Full Venue operates in seven geographical markets, including Portugal, Spain, the UK, Finland, Belgium, Romania, and Chile. The company has established partnerships with renowned organizations such as Hype Sports Innovation, EIT Digital, Startup Bootcamp, and APEX. 

Tiago Costa, Full Venue’s CEO, has a rich background in coordinating projects in the digital area at the Portuguese FA (FPF) and supporting the brand’s digital transformation. His experience at Novabase and Vodafone, where he delivered projects across multiple countries, adds depth to his leadership. Marcos Castro, COO, brings a wealth of experience from his role at Prozis, where he globally marketed through football partnerships. His expertise in the events, marketing, and education sectors, including coordinating the Post-Graduation in Artificial Intelligence in Marketing at IPAM, adds strategic depth to Full Venue.

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