This hire aims to respond to the growth of the platform that uses Artificial Intelligence (AI) to calculate the probability of a customer making a purchase, for example, a ticket to an event or the official jersey of a club. The company already has customers in Belgium, Chile, in addition to Portugal, and plans to enter new markets in 2022.
After spending almost 4 years at Braver Group, where he was CEO of WILLBA AGENCY and Marketing Director of RFM SOMNII, Marcos Castro, with an equally 4 year experience at Prozis, where he led the expansion of the Football category to four continents, has now joined Full Venue, an AI platform whose main investors are Tiago Monteiro, former Formula 1 driver, Bernardo Rocha Nova, CEO of SONAE’s SC Fitness, and Fernando Reani, Managing Director of Under Armor for Australia and New Zealand.
“Full Venue has a portfolio of customers and partners in several geographies, with a focus on the areas of sports, events and music, industries where I developed practically my entire professional career. In this sense, and considering the experience accumulated in the past and my personal interest, this is a unique opportunity to help build a global project that can truly impact the way companies can get to know their audiences, increase their sales and lifetime value of its customers, and reduce its marketing costs, such as the cost of customer acquisition”.
“Marcos' entry brings to Full Venue the authority and validation of a professional who has built a career in the areas of sports and events and who will be a key player in sustaining the growth that the Startup has been going through in recent months. The goal is that, in addition to a transversal and innovative product that generates engagement and additional revenue for its partners, Full Venue transmits a philosophy of how to communicate with meaning and precision in order to increase brands’ investments in Digital”.
- Category: Institutional
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